How long does it take to get the site live?

A typical project is ready in 15–20 days: strategy, design, development, launch. We give you a firm date before we start, and we keep it.

How much does a custom website cost?

Every project gets its own quote, because every business needs something different. After the first call you get a precise proposal with everything included: no surprise costs.

Why not use a template or a site builder?

Because a template makes your business look like a thousand others. A custom site tells your value, loads faster and converts better: it is an investment, not an expense.

Do you only work with photographers?

No. We work with brands, professionals, creative studios, restaurants and premium local businesses. Photographers are one of the niches we serve most, but the method works for any business that lives on perception and trust.

Do you build websites for holiday homes and B&Bs?

Yes: made-to-measure websites for holiday rentals in Italy, with the booking engine you already use, Italian and English, and the CIN on every page. We did it, for example, for Fra le Righe in Catania.

Can I update the site myself?

Yes. Content is structured so you can edit it — text, projects, images — without touching code. And for everything else, we are here.

Will the site show up on Google?

The site is optimized from day one: semantic structure, meta tags, structured data, loading speed. Technical SEO is included; for ongoing ranking work, we talk it through together.

Clear ideas to put your website to work.

Practical guides on costs, Google, artificial intelligence and websites by industry. Written by the OVERS MEDIA editorial team, with sources, so you can decide with fewer doubts.

Custom website or template: what really makes sense for your business

A template makes sense when you need little content, a minimal budget and a quick turnaround, and looking like other sites isn’t a problem.

Costs and choices4 min read

Costs and choicesCustom website or template: what really makes sense for your businessTemplate, site builder or custom website? The real differences in cost, speed, SEO, uniqueness and room to grow, and a simple way to decide.Costs and choices4 min
Costs and choicesHow to choose who builds your website: 10 questions to ask before you signFreelancer, agency or studio? Ten concrete questions to tell whether the people pitching your site will do good work, and the red flags to watch for.Costs and choices4 min
Google and AIHow to get your business mentioned by ChatGPT, Gemini and AI OverviewsWhat it really takes to be cited by AI engines: what Google says, how ChatGPT’s crawlers work and what to write on your site. No tricks, no magic files.Google and AI4 min
Google and AILocal SEO: how to get found on Google by people searching nearbyHow Google’s local ranking works (relevance, distance, prominence), how to look after your Business Profile and reviews, and what your website needs to do.Google and AI4 min
Google and AIWhy your website isn’t showing up on Google (and how to find out in 10 minutes)Your site isn’t on Google? The most common causes (noindex, robots.txt, unindexed pages, thin content) and how to check them for free with Search Console.Google and AI4 min
Google and AISlow website: how to measure it and why it costs you clients (Core Web Vitals made simple)What LCP, INP and CLS are, which values Google considers good, how to measure your site for free and the most common causes of slowness.Google and AI4 min
Sites by industryThe website for photographers and creative studios: a portfolio that brings in inquiriesWhat a photographer’s or creative studio’s site needs: a curated selection, fast images, a page per service and easy contact. With a real case.Sites by industry4 min
Sites by industryThe website for restaurants and premium local businesses: what really mattersA menu you can read on a phone, current hours, easy booking, real photos and a well-kept Google profile: what a restaurant or local business website needs.Sites by industry3 min

Got a question about your website?

Write to us: we reply within 24 hours, with a clear proposal if there’s a project to do.

Request a quote