Frequent questions, straight answers.
Everything people ask us before we start: how we work, timeline, cost, what stays yours. Further down, the questions worth asking before you redo your website.
Working with us
Timeline, cost, content and what happens after launch: the questions we get before we start.
Timeline and method
Four well-organized weeks: planning together with you, visual identity, development, then refinement and launch. We give you a firm date before we start, and we keep it.
We walk you through it clearly on the first call: how the four weeks of development are structured, what you see at each step and how revisions work. So you know what to expect before we even start.
Write to us through the form or on WhatsApp and we reply within 24 hours. We set up a call, understand what you need and send you a precise proposal.
We work across the whole of Italy. Calls happen online, so it does not matter which city your business is in.
Cost
Every project is quoted on its own, because every business needs something different. After the first call you get a precise proposal with everything included: no surprise costs.
No: there are no recurring monthly costs. And the first six months of technical support after launch are included, free of charge.
The custom site, copy written by our copywriters, SEO for Google and for AI engines, privacy and cookies in order, the site in more than one language if you need it, FRAME to update content and manage inquiries, and six months of technical support.
Copy and photos
Our copywriters. They start from what you tell us on the call and write clear copy, made for the people looking for you and to get you found on Google.
If you are a photographer, the site is built on your own photos. If there are no photos, we can send you a photographer to take them.
We do. If content needs to be migrated from your current site, we take care of it 100%: you don't have to move a thing.
After launch
Yes. With FRAME you edit text, projects and images without touching code. And for everything else, we are here.
It is the panel we built ourselves: from there you update the site's content and receive and manage your clients' inquiries. It is included in every project.
We take care of it: for six months from launch, technical support is included, free of charge.
You do. Once the project is complete, everything belongs to you, and you are free to move to another agency at any time.
Who we work with
No. We work with brands, companies, professionals, architects, creative studios and holiday rentals. Photographers are one of the niches we serve most, but the method works for any business that lives on perception and trust.
See the workYes: made-to-measure websites for holiday rentals in Italy, with the booking engine you already use, Italian and English, and the CIN on every page. We did it, for example, for Fra le Righe in Catania.
See what we do for holiday rentalsBecause a template makes your business look like a thousand others. A custom site tells your value, loads faster and converts better: it is an investment, not an expense.
By default we write the site in code, made to measure for your business. If you need to stay on WordPress or on the platform you already use, we work there too.
Before you redo your website
What it costs, how to get found, what the site for your business needs: a short answer to each question, and a guide to go deeper.
Choosing the right site
It depends on what it has to do. Five things set the price: how many pages and features you need, how custom the design is, who writes the copy, SEO, and what happens after launch.
The real cost is measured over several years: hosting, domain, maintenance and updates add up to the initial quote.
A template makes sense when you need little content, a minimal budget and a quick turnaround, and looking like others is not a problem. A custom site makes sense when the site has to set you apart, convince and bring in inquiries.
Read the guide: custom or templateLook at sites they have built that are live right now, not just portfolio images. Ask for a written quote with what is included, the timeline and who owns the domain and content, and ask what happens after launch.
Read the guide: 10 questions to ask before you signGetting found online
SEO works to get the site into Google's results. GEO (Generative Engine Optimization) works to get the site understood and cited in the answers of AI engines such as ChatGPT, Gemini and Google's AI Overviews.
The foundations are the same: indexed pages, clear content in text, direct answers and information that is verifiable and up to date.
Read the guide: showing up in ChatGPT and AI OverviewsFirst, the site must not block the crawler ChatGPT uses for search (OAI-SearchBot), or it cannot appear among the sources. Then you need pages with direct answers, a clear structure and verifiable facts: those are the pages AI engines prefer to cite.
Read the full guideFirst tell the two cases apart: the site is not indexed (Google doesn't know it) or it is indexed but doesn't rank. The most common technical causes are a forgotten noindex tag or a block in robots.txt; Google Search Console, which is free, tells you what is happening to each page.
Read the guide: find out in 10 minutesWith local SEO. Google ranks local results by relevance, distance and prominence: the foundation is a complete, verified and up-to-date Business Profile, with reviews you reply to, and a site that says clearly who you are, what you do and where you work.
Read the guide: local SEOYes, and Google measures it. Core Web Vitals look at loading (LCP within 2.5 seconds), responsiveness (INP within 200 milliseconds) and stability (CLS within 0.1) on real visits. The most frequent cause of slowness is images that are too heavy.
Read the guide: slow websites and Core Web VitalsThe site for your business
A portfolio that doesn't show everything, but the right work to the right people, organized by the kind of service they are looking for. Images in modern formats at the right size, because they are the first cause of slowness, and an easy next step: what you offer, for whom, how to reach you.
Read the guide: the website for photographersIt has to get bookings: photos better than the listing's, clear prices and availability, a simple booking engine and a reason to book direct. In Italy the CIN must appear in every online listing, the website included.
See what we do for holiday rentalsSomeone looking for a lawyer, an accountant or a medical practice wants to understand in seconds whether you are the right person: clear areas of expertise, who you are, how working with you goes, how to reach you. Trust is built with true, verifiable information, not slogans.
The projects at the center, told as cases: large but light images, the context and the result. Then who the studio is, how it works and a contact that is easy to find, because whoever looks at the projects should be able to take the next step right away.
It has to say in seconds what you do, for whom and why choose you, with concrete proof: work done, clients, real numbers. Pages that are fast on a phone, more than one language if you also work abroad, and a simple way to ask for a quote.
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